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Tina Tang

About

Days Until

Spatial experience marketing | 2024 | 12 weeks | Individual Project

#concept development #spatial storytelling #experiential design #branding campaign #installation

Objectives

This project creates a collective dialogue that eases people’s shared struggles during winter by raising anticipation

for better days. It also encourages people to use the BVG services by evoking curiosity about Berlin in Spring.

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The installation coordinates its projection effects with the tram's arrival schedule. One

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All user touch points in the station are replaced with campaign-related posters with a del

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The installation detects the amount of foot traffic within the station with motion sensor.

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All user touch points in the station are replaced with campaign-related posters with a del

打卡柏林Grunewald（格鲁内瓦尔德森林）_5_Suzanne 留学笔记_来自小红书网页版.jpg

🇩🇪 柏林Grunewald 魔鬼山越野训练_4_ilike肉桂_来自小红书网页版.jpg

🇩🇪 柏林Grunewald 魔鬼山越野训练_1_ilike肉桂_来自小红书网页版.jpg

带老妈去柏林裸泳区…感受文化差异暴击_1_柏林小地主_来自小红书网页版.jpg

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The installation lights up after dark, projecting the hollowed-out patterns from the graph

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All user touch points in the station are replaced with campaign-related posters with a del

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The installation senses motion when people sits on the structure. When someone sits down t

All user touch points in the station are replaced with campaign-related posters with a del

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